Top Tips For The Greatest Email Sequences
Having worked as a sales rep for numerous tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are exceptional because they massively reduce the workload for a sales rep, nonetheless nowadays, everybody can empathise with finding a range of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click two buttons to get rid of them!
Not enough business owners spend the time and initiative in creating convincing email sequences that essentially sell their product. Producing compelling email sequences is both a science and an art, and if done effectively, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not compelling enough, they just won’t open it. It goes without saying, the subject lines of an email are critical when it comes to conversion rates. Here are some statistics which accentuates their importance:
One-third of email recipients will open an email based entirely on the subject line
Approximately 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4-7 words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s critical that you present a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you must give your recipients a good reason to continue reading the email. Therefore, start your email with some information they can identify with, like company news or their response to an event via Twitter or an online article, then get into the value proposition in the second and third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s vital that you get to the point quickly and keep the content targeted to the needs of your prospect.
Tip 3 – Discard the mundane ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a marvelous first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and supplementary information that is important to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to aid you with your email sequences.
The value of crafting effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing professionals that can help you. Speak to the team at Internet Marketing Experts Townsville today on 1300 595 013 or visit their website: http://internetmarketingexpertstownsville.com.au.