Google AdWords Management Townsville – Do people actually see your ads?
Google AdWords Management is a vital part in any SEO and Advertising campaign because if you just leave your ad alone after creating it, you will definitely not be flexible enough to actually get the results you are after.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will produce some new business for them. If you are a business in Townsville (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really essential ideas that will help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are really 2 versions of AdWords. It may appear a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is regular AdWords, and there is AdWords express. If you are a local Townsville company then chances are that you would have been urged at the start of signing up for AdWords to run a project through express (it assesses the size of your company from your web site and makes a suggestion) if this is the case, I want you to look for the regular AdWords and start making use of that because it is far more efficient and has amazing features like more accurate targeting so you can reach your Townsville customers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get classic AdWords by just searching for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t have the ability to see it in the other program.
$5 will certainly never see any real results– and not just because results cost more than that, but because you have to have a bigger campaign so as to actually see the effective aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the budget slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to consider how much you are willing to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people discount because they don’t realise that you get metrics from a campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep track of this? Well it will make sure that you are noticing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because sometimes ads will get a big rise at the start that gives you incorrect assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Townsville, and I have worked in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are trying to find more information about what to seek out in a successful Google AdWords campaign, or want to talk to an SEO agency to increase your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsTownsville.com.au.