A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online world, it’s essential that companies stay up to date with Google’s best practices to make sure that they remain competitive in their relevant online markets. With Google being the most commanding and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet presents. Subsequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is essential though, is that all online providers that use Google-related services (practically every online company), understand extensive changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers must be versatile and conform with new Google updates as soon as possible to make sure they aren’t negatively impacted by these new releases.
The largest Google update that has recently affected online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by close to half of all online users, so it’s tremendously important that online businesses implement the associated changes as quickly as possible if they hope to prevent any unwanted results.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is kept in a plain text file), they are at risk of phishing sites that can potentially steal this information from customers that wrongly believe they are giving their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will undoubtedly have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become hesitant of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online businesses that want to secure their previously non-secured (HTTP) web pages, they must encrypt the information being imparted between their clients and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. In time, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.
What this also implies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear trustworthy. This will make the differentiation between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be incredibly difficult for phishing sites to copy the authenticity that EV SSL provides.
Making all websites employ SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become required, so if you need any guidance in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Townsville by calling 1300 595 013, or visit their website for more information: http://internetmarketingexpertstownsville.com.au